Exclusive: Google unveils vetting process for drug rehab ads
SAN FRANCISCO (Reuters) – Google told Reuters Monday it would resume accepting ads from U.S. addiction treatment centers in July, nearly a year after the Alphabet Inc () unit suspended the lucrative category of advertisers for numerous deceptive and misleading ads. Treatment centers now will be able to run ads after being vetted by Portland, Ore.
It will be interesting to see how this works out, and if the “vetting company” passes muster in terms of strict ethics themselves.
